MBA 735 – Reflections on Module 4 Concepts.

MBA 735 – Reflections on Module 4 Concepts.
How will your knowledge of information management help you in your future projects and proposals?

Information knowledge will lead to knowledge management. This will allow you design, develop, and implement a data warehouse. Having accurate and timely information in the form of knowledge reports will make you more efficient. You will have the time to analyze information and knowledge (80 to 90 %) instead of taking that amount time gathering and assembling the data into useful information. This will direct you to strategically aligned projects and proposals quickly. Also based on models and criteria you set up, it may highlight projects and proposals that in the past would have gone under the radar. It is my opinion that there are a certain percentage of opportunities that pass companies by because they do not recognize them and urgency of seizing them now instead of later. Timing is everything and missing a golden opportunity due to distractions (such as gathering data to assembly information so it can be analyzed into knowledge) is probably a cost that never gets assigned on a income statement.

How can you work to improve the internal marketing activities at your organization?

This is a difficult one. The best way currently is to improve my human capital at work and enrich my current relationships. This will increase my awareness through the departments. Additionally, this will increase my knowledge of the inter workings of each department and their processes. The more I understand and engage in some of these processes the better I can facilitate interdepartmental communications. In simpler terms, make myself a valuable company wide source of knowledge - a knowledge resource for department to access.

How will your preference of the four-lens approach impact your ability or desire to assist new employees in becoming acclimated to the culture of your organization?

Using the four lens approach would have a positive impact on these aspects. It will also help you analyze you knowledge and assessment of the organization. There are numerous mistakes that can be made during the orientation of a new hire. Orientation programs are very important and these first impressions that are established during the orientation will have lastly effects on the new hires attitude and commitment to the company.

Companies that take the quadrant A/B perceptive and just have a detailed checklist to "crunch" through generally give the impression of going through the motions is important. This does not instill motivation or initiative in the new hire. There is also a chance of having an impersonal program and leaves the employee overwhelmed and feeling of not being welcomed.

Companies that take the quadrant C/D perceptive will generally instill enthusiasm and excitement. The employee will feel engaged and welcomed into the company's culture. The employee will understand the mission and vision of the company and probably what are its long-term goals. The weakness is that the employee will have no clue to how they fit into the company's strategic objectives and how they contribute to the success of the company. They do not know the expectations, responsibilities, and what they are accountable for when performing their job.

So using the four lens perceptive is critical in developing and implementing an orientation program that positively impact the bottom line instead of being a drain on the company's resources.