Social Media is evolving - from playful to strategic
Social Media is no longer the cool nice to have where people tweet a bid, have a nice profile and blog random thoughts. Social media gets strategically embedded in corporations. Cisco, IBM, Walmart, Wholefoods, Starbucks and others invest millions in their social web presence.
The investment is more on the resource side than systems. Those leaders get truly social. Social media leaders need to stay ahead of the curve as well.
The Social Media Academy Intro webinar provides some insights http://www.socialmedia-academy.com/html/introwebinar.cfm -
The impact of social media to businesses like Cisco, Walmart and others across all industries - Identifying the largest pool of business opportunities
- Assessment of a company's social ecosystem http://xeeurl.com/A0848 - Developing a comprehensive social media strategy
- Creating a social media plan
- Reporting and analytics in social media
- over 100 reporting tools
- ROI, resources and budget considerations
- Social media as a cross functional business accelerator
- Competing for mind,
- and market share
- Building a successful social media practice
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4 comments:
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