LJ 1-3c

Think of the products and services of your current organization. How can the products and services be reclassified to identify different markets?

I am not sure if the products that my company produces can be reclassified to identify different markets. They can be reclassified to better position the company in some new markets and gain market share in all current markets. My comapny is in a mature industry. The refractory industry within the USA is declining, while the industry abroad is growing. China and India are probably the largest growing refractory markets. China is by far the most important and fastest growing refractory market today and near future. Locally/nationally - My company's opportunities will be from taking market share from their competitors. Reclassifying the product lines will help Allied achieve this dominance. Better organization and adding more structure to massive product offerings will allow the sales force to better serve the customer. It will also add confidence to the sale forces' offering - showing the customer that our company has new and innovative products to solve their problems. This could easily be done via an electronic database, since the vast majority of the sales force have laptops. It could be a downloadable file from an intranet and/or available on the intranet for viewing with the customer. There are numerous ways this information could be organized and provided as knowledge tools to the sales force. This would ensure that they were effective, efficient, and aware of the new product offerings for specific applications.