Reflections on Module 4 Concepts, 4-4c

Integrated Marketing Communications (ICM) systems are typically designed for external audiences. As an effective leader, why would it be important for you to establish an IMC internally within your organization?

Effective and concise internal communication in very important for the leader to understand and for the long-term, consistent success of the company. John Hamm states that there are 5 messages or forms of internal communication a leader must manage and probably master (Hamm, May 2006 - Harvard Business Review, p114-123). An ICM allows the leader to utilize the media outlets to ensure the proper and compelling message gets out to the workforce. Hamm states that the messages important to effectively relay is Organizational Structure and Hierarchy, Finanical results, the leader's role and their sense of their job, Time Management, and Corporate Culture. These messages and effective use of ICM is esstential the more global and decentralized the company departments.

ICM would also acknowledge that different "people" require different means to get the message across. Also engaging the workforce with these compelling messages empower and align the employees toward clear and concise strategic objectives.