Reflections on Module 3 concepts, 3-3d

Historically speaking, culture has been considered a longtime process. Yet in a society that is characterized by more frequent change and greater levels of uncertainty, how do the more rapidly changing effects impact the culture of organizations? Is it necessary for culture of an organization to keep pace with the rapid changes?

This is sort of a yes and no answer. The culture of the organization has its foundation in the values and beliefs of the company. It is who and what the company is and how outsiders view the company. Uncertainty and rapid changing effects need to be addressed, but not through cultural change. Change needs to occur for the proper reasons and not just for the sake of change. The real danger is the rapid changing environment and growth that occurs can lead to a lose of the company's culture. People are hired that do not have the same values and beliefs of the company. Agendas develop into distractions and misalignment starts as well as a drifting away from the vision. A strong culture can actually aid and help a company survive drastic changes and allow the company to navigate through the perils of uncertainty.

The organization must not attempt to keep pace with the rapid changes. The organization must realize and believe in itself - staying grounded in its developed culture instead of following the pack of changing with every whim of societal changes. This will allow the company to set strategies with clarity and vision and not with clouded emotions of the present distractions of change.